At Fovari, Fashion is art brought to life.
The day's where clothing was a choice between traditional couture or mass produced pieces are no more. Fovari designs are inspired by nature, driven by sustainability, and built for the woman who wants it all.
Our story is one of disruption with a clear purpose
Fovari is a rebellion against commercial goals and standardized fashion. Each piece pushes and surpasses the boundaries of couture, rediscovering the values of craftsmanship, integrity, and individuality.
We are a bridge between the fashion of the East and the West. Our designs fuse the theatricality of Indian beadwork, the elaborate detailing of Lebanese handwork, and the craftsmanship of Italian manufacturing.
We are not just an expression of poise and grace. We are proof of it.
MEET THE FOUNDER
Author, magazine editor and chef, Yara Shoemaker has done it all. And she continues to—this time as founder of Fovari.
This is her story.
Born and raised in Syria, Yara spent much of her life exploring Beirut and Europe. She was inspired most by the fashion legends. Zuhair Murad and Elie Saab. And her greatest inspiration of all: her mother’s closet.
By the time she moved to the US, she was 24. Armed with a marketing and business degree, she was ready to make her mark as a female entrepreneur. In 2006, she launched her first private fashion label and boutique in Sarasota, Florida. From there she founded a lifestyle magazine: Femme Rouge. Her name was quickly gaining traction within design circles in New York, Florida, and California when her life suddenly took a turn: Yara was pregnant.
The serial entrepreneur decided to pour her creative energy into creating a human. Her most important job title yet—Mom—awakened in Yara a new mission: To create a fashion brand built for a world of sustainability, integrity, and cultural interconnectedness.
Voilà, Fovari was born.
Just as Yara is a walking fusion of cultural expressions, so is Fovari. Her elegant designs bridge the fashion from Yara’s childhood—the East—and her adulthood—the West. And her commitment to environmental justice, animal rights, and human rights is uncompromising. Why? Because she knows that the future of our children depends on the world we build today.
Fovari. More than a fashion brand, it’s a mosaic of cultures—sustainably built.
Be Wear the change you wish to see.
Sustainability is about more than being green. It’s about preserving the connective thread between our planet, ourselves, and each other. It’s about understanding that what we wear—every stitch,bead,and thread—either reaffirms the status quo or declares an uncompromising commitment to sustainability. At Fovari, we choose the latter. Our garments are meticulously sourced, made to last, and crafted by people who matter to us as much as our customers.
Clothes tell a story. They reveal something about the people and places that create them. Fast fashion, for example, tells the story of the profound environmental and social costs levied by mass produced clothing. Our story is radically different. We are reimagining our relationship with the natural world and with the communities that craft our garments. At every point of our design process, we are taking accountability for our footprint. From our innovative textile methods to our relationships with artisan workers, Fovari is paving the runway for ethical luxury fashion.
Investing in a Fovari piece means you are propelling the sustainability movement forward. You are pushing the boundaries of how clothing is made. You are choosing timeless collectibles over trended disposables. When you wear Fovari, the story you’re telling will change the future.
We can do Better:
The fashion industry is the second largest polluter in the world—right after the oil industry. In addition to greenhouse gas emissions and textile factory wastewater, fast fashion also produces an enormous amount of single-use plastic. This is having a devastating effect on the world in which we live.
Then there’s the human factor. Working conditions in the fashion industry have historically relied on the exploitation of cheap labor and the violation of workers’, women’s, and human rights. Garment producers are some of the lowest paid workers in the world. And about 85% of them are women.
WHAT WE’RE DOING ABOUT IT
Our Materials: As an emerging luxury brand, we’re still learning how to consider our bottom line without biting the hand that feeds us. We also know that materials play a crucial role in sustainability. That’s why we source our fabrics from trusted partners in countries with strict environmental regulations.
Part of sustainability is also minimizing waste— and that includes reducing cutting waste. Our factory workers reuse extra pieces of fabric as garment labels. Anything leftover then gets recycled for industrial use.
Finally, we stand against fashion’s exploitation of animals. Our products never contain fur, leather, feather, alligator or crocodile material. When you wear a Fovari garment, you are supporting an ethically sourced, cruelty free product.
Our Factories: European factories enforce stricter environmental regulations than factories in other parts of the world. That’s why the majority of our pieces are made in Europe by our certified factory partners. This means our garment workers earn livable wages in safe working environments that are free of child or worse, forced labor.
For our hand embroidered designs, we partner with small, independent artisans. Working with them directly helps us scale their businesses while ensuring they are treated with respect at all times.
Our Packaging: Wasteful packaging is out of style, Right? That’s why our packaging is 100% reusable. Our goal is for nothing to end up in the trash. In addition, We want you to enjoy everything, so here are some creative ways we’re making that happen:
Instead of single-use poly-bags that end up in landfills, we ship your Fovari pieces in elegant, reusable bags.
We use no paper.
Our packaging contains minimal plastic.
Our hang tags are made of leftover materials from our factories.
Our website features an amazing 360-degree video of each garment worn by a model-reducing apparel returns and their environmental footprint.
Working Conditions in Our Supply Chain: With the privilege of running a company comes the responsibility of upholding human rights. That means we must do everything we can to ensure that our garment workers—who are mostly women—have safe, fair, and inclusive working conditions while being paid a livable wage. That also means we have ZERO tolerance for forced or child labor.
Garment workers form the backbone of our industry’s supply chain. They deserve the right to a fair job and equal treatment. At Fovari, we support the diversity, inclusion, and personal development of our garment workers--and we call on others to do the same.
We’re a new brand. That means we’re still growing. As the new kids on the block, we want to champion other factories, businesses, and designers that uphold the same ethical standards as Fovari. If you have an idea or a suggestion for a collaboration that could propel sustainability forward, let us know! We are better together!